Digital Marketing Career In India

What is Digital Marketing

Digital marketing is advertising and promoting a business through the use of digital media. This includes the Internet, Mobile phones, Digital billboards and interactive television Advertising. Digital advertising is a diverse and growing field.  

 In other words, Digital marketing is using all forms digital advertising channels to promote a brand. These channels include mobiles, television, radio and internet among others. Advertising through mobile phones, SMS / MMS / digital outdoor and banners also comes under digital advertising. Promotion is done in the same method as that used in direct marketing but in a digital fashion.

Digital Marketing An Overview

  Career In Digital Marketing

         The career opportunity in digital marketing in india is increasing from time to time. With the increase in online  E-commerce platform, Increase in the penetration of internet, Increase in the number of smartphones and tablets india is witnessing a boom in the digital marketiing.Over the years, the need for digital marketing services has risen at a surprisingly fast pace, with more people and organizations embracing different digital marketing solutions. Make no mistake about it, the Internet is the future of the economy-it will play an integral role in creating jobs for many more years to come.

  Different types of jobs opportunities in digital marketing

  (For Freshers/Beginners)

1)Search engine optimization(SEO executive)

2)Social media marketing(SMM executive)

3)Search engine marketing(SEM executive)

4)Online marketing executive

   

  (For experienced/Advance level)

1)Online marketing manager

2)Senior executive(Digital marketing)

3)Social media manager

4)Affiliate manager

Depending on your interests and skills, you can find digital marketing opportunities with advertising and marketing agencies, large businesses that have their own web or marketing division, and smaller businesses that need technical support that can "do it all". Once you have acquired digital advertising skills you can even start your own business, and create marketing plans for businesses and individuals.

Arming yourself with the right knowledge and skills is the first step to being proficient in digital marketing. Of course, this is not to say that going to school is the only way of doing this. A lot of marketing professionals owe their success to a simple passion for studying and learning. Remember that when it comes to the digital world, the Internet is your friend. Almost everything you need to start your digital marketing journey is now available on the Web. Bear in mind though that digital marketing has a plethora of different aspects, ranging from the most basic, to the very advanced. Taking up an digital marketing course allows you to learn these aspects one step at a time.

Also you can do MBA in digital marketing and other diploma and post graduate diploma courses for in depth study in this field.

 Different types of Internet Marketing

Future Of Digital Marketing

The future for digital marketing professionals is bright. The country's Internet population is predicted to reach 25% of the population, and E-commerce industry  to reach 100 crores in revenues by 2015. There is a big need of skilled manpower in this industry. So, traditional marketers should acquire digital marketing skills and new marketing professionals can take up digital marketing courses and pursue a bright career here.                                                                                                                     

                                         Remuneration Radar                                                                                                      

   “Remuneration varies as per the role, experience and the overall profile of the professional, while students in college or pursuing MBA’s can expect starting salaries in the range of two to three lakh per annum.An experienced professional can get an annual package of upto 8 to ten lakhs per annum after 5 years of experience in this field.