Digital Marketing Career In India

            Career in Search Engine Optimization (SEO)

What is Search engine optimization

SEO stands for search engine optimization. It is the process of getting traffic from the free organic editorial or natural listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn't involved, as it is with paid search ads which is called Search engine marketing.

Internet has grown, and today it has spread out to become a Mass-medium. Statistics say;

Total search spend has risen from $15.6 billion in 2006 to $44.5 billion in 2011. That's nearly triple the money in only five years.

• Increased use of search engines. (more sites - nearly twice as many people use search engines to navigate to web as those who use bookmarks)

• Direct marketers are increasingly adopting SEO

• Large brand advertisers are using SEO actively

• Growth in the number of local search request.

• Improvised technology allows companies to aim their advertising to specific audience, who are really interested in their messages

• Leaner and meaner Search Engines like Google are fast evolving and making demographic targeting and Geo targeting a solid reality.

What fuelling the growth of SEO industry

In India the internet users are growing every passing day, and so are the numbers of businesses competing for these internet users attentions. So comparatively in India SEO is still in nascent stages. Join the bandwagon right away to reap future benefits.

                                      Opportunities in the field of SEO                                                                                                                 

As a fresher you can start your career as a seo trainee or if you are in college and make up your mind to make your career in seo that you can go for internship programmes which Many companies now a days are offering.But if you have a good knowledge about seo and have a graduation degree than you can go for seo executive position as a fresher.There are many companies who are hiring only freshers.After gaining some experience as a seo executive you can advanced to seo analyst and so on.