Google Analytics

     Google Analytics

Google Analytics is a service offered by Google that enables Web masters and website owners to freely access Web analytics data. Google Analytics tracks visitors on your site and also tracks the performance of your marketing campaigns.


Google Analytics  is  a free tool which helps to see whether marketing campaigns are paying off well or not or your website is attracting the targeted visitors or not.

All you need to do is log in to Google Analytics account and  enter username and password. Google will list all the websites and blogs you’re tracking.

                Some important features of Google Analytics

• Audience Overview 

This is a very high level dashboard that describes your visitors, where they come from, and in general, what they are doing on your website. It gives an overview of the devices they use to reach your site, and if you have Demographics turned on in your tracking code, it will show the Affinities of those visitors, which is a sense of what those people tend to look for on the Internet.

• Realtime Overview

Realtime data shows the current overview of visitors visiting the websites.

It also shows the country and cities from where visitors are coming from and which pages of the website they are browsing.

• Social Media Overview

Social media is a powerful way to drive traffic to your site. Most bloggers encourage their readers to share their content via Facebook and Twitter – and when their users actually do so, it can be enough to bring in tens of thousands of new readers, subscribers, and consumers. We all want to go viral on social media.

            Career in Search Engine Optimization (SEO)

What is Search engine optimization

SEO stands for search engine optimization. It is the process of getting traffic from the free organic editorial or natural listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn't involved, as it is with paid search ads which is called Search engine marketing.

Internet has grown, and today it has spread out to become a Mass-medium. Statistics say;

Total search spend has risen from $15.6 billion in 2006 to $44.5 billion in 2011. That's nearly triple the money in only five years.

• Increased use of search engines. (more sites - nearly twice as many people use search engines to navigate to web as those who use bookmarks)

• Direct marketers are increasingly adopting SEO

• Large brand advertisers are using SEO actively

• Growth in the number of local search request.

• Improvised technology allows companies to aim their advertising to specific audience, who are really interested in their messages

• Leaner and meaner Search Engines like Google are fast evolving and making demographic targeting and Geo targeting a solid reality.

What fuelling the growth of SEO industry

In India the internet users are growing every passing day, and so are the numbers of businesses competing for these internet users attentions. So comparatively in India SEO is still in nascent stages. Join the bandwagon right away to reap future benefits.

                                      Opportunities in the field of SEO                                                                                                                 

As a fresher you can start your career as a seo trainee or if you are in college and make up your mind to make your career in seo that you can go for internship programmes which Many companies now a days are offering.But if you have a good knowledge about seo and have a graduation degree than you can go for seo executive position as a fresher.There are many companies who are hiring only freshers.After gaining some experience as a seo executive you can advanced to seo analyst and so on.

What is Digital Marketing

Digital marketing is advertising and promoting a business through the use of digital media. This includes the Internet, Mobile phones, Digital billboards and interactive television Advertising. Digital advertising is a diverse and growing field.  

 In other words, Digital marketing is using all forms digital advertising channels to promote a brand. These channels include mobiles, television, radio and internet among others. Advertising through mobile phones, SMS / MMS / digital outdoor and banners also comes under digital advertising. Promotion is done in the same method as that used in direct marketing but in a digital fashion.

Digital Marketing An Overview

  Career In Digital Marketing

         The career opportunity in digital marketing in india is increasing from time to time. With the increase in online  E-commerce platform, Increase in the penetration of internet, Increase in the number of smartphones and tablets india is witnessing a boom in the digital marketiing.Over the years, the need for digital marketing services has risen at a surprisingly fast pace, with more people and organizations embracing different digital marketing solutions. Make no mistake about it, the Internet is the future of the economy-it will play an integral role in creating jobs for many more years to come.

  Different types of jobs opportunities in digital marketing

  (For Freshers/Beginners)

1)Search engine optimization(SEO executive)

2)Social media marketing(SMM executive)

3)Search engine marketing(SEM executive)

4)Online marketing executive

   

  (For experienced/Advance level)

1)Online marketing manager

2)Senior executive(Digital marketing)

3)Social media manager

4)Affiliate manager

Depending on your interests and skills, you can find digital marketing opportunities with advertising and marketing agencies, large businesses that have their own web or marketing division, and smaller businesses that need technical support that can "do it all". Once you have acquired digital advertising skills you can even start your own business, and create marketing plans for businesses and individuals.

Arming yourself with the right knowledge and skills is the first step to being proficient in digital marketing. Of course, this is not to say that going to school is the only way of doing this. A lot of marketing professionals owe their success to a simple passion for studying and learning. Remember that when it comes to the digital world, the Internet is your friend. Almost everything you need to start your digital marketing journey is now available on the Web. Bear in mind though that digital marketing has a plethora of different aspects, ranging from the most basic, to the very advanced. Taking up an digital marketing course allows you to learn these aspects one step at a time.

Also you can do MBA in digital marketing and other diploma and post graduate diploma courses for in depth study in this field.

 Different types of Internet Marketing

Future Of Digital Marketing

The future for digital marketing professionals is bright. The country's Internet population is predicted to reach 25% of the population, and E-commerce industry  to reach 100 crores in revenues by 2015. There is a big need of skilled manpower in this industry. So, traditional marketers should acquire digital marketing skills and new marketing professionals can take up digital marketing courses and pursue a bright career here.                                                                                                                     

                                         Remuneration Radar                                                                                                      

   “Remuneration varies as per the role, experience and the overall profile of the professional, while students in college or pursuing MBA’s can expect starting salaries in the range of two to three lakh per annum.An experienced professional can get an annual package of upto 8 to ten lakhs per annum after 5 years of experience in this field.